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Laferté Success Story: Crafting a French Whisky Legacy in Every Detail

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Laferté, a new-to-the-market French-brand, has been crafting exceptional whisky rooted in tradition and heritage since its inception. It is the story of a shared vision, dedication, and friendship—one that bridges centuries-old French craftsmanship with modern innovation.

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A Passion for Whisky, A Vision for the Future

The story of Laferté begins with three young men whose expertise, passion, and creativity converge in the world of fine spirits. Anthony Davoigniot, Adrien Douady, and Loys Vallon de Testa each bring a wealth of industry experience, having worked with some of the most prestigious wine and spirits brands in France and beyond.

Anthony, a wine enthusiast and business school graduate, built his career across major champagne houses, wine estates, and a cognac house, refining his knowledge of branding and production. Loys, from a family of entrepreneurs, gained his expertise working with champagne and spirits brands in Switzerland and France, shaping his commercial and creative skills along the way. Adrien, an expert in strategic brand development, complemented their vision, helping position Laferté as a whisky blending house with an unmistakable French identity.

Their years of experience in the luxury spirits industry fueled a shared ambition—to create a whisky that would not only honor French distilling traditions but redefine them. After years of refining their craft and vision, Laferté was born: a whisky that embodies elegance, strength, and craftsmanship.

Bringing it to Life—A Bottle Inspired by French Heritage

When it came time to create a bottle that embodied their whisky’s character, Laferté partnered with Stoelzle Glass Group to bring their vision to life. Designed by Stranger & Stranger, it was more than just packaging—it was a statement.

Loys Vallon de Testa, Laferté’s CEO and co-founder, explains that the design is rooted in French history and symbolism. The word “ferté” in old French means “stronghold” or “fortress,” and Laferté drew inspiration from the grand architecture of Vauban fortresses—known for their symmetry, resilience, and elegance.

“The bottle had to convey a sense of both elegance and power. We wanted it to radiate the feeling of French craftsmanship and history—just like the fortresses we admire. Stranger & Stranger truly captured that spirit in the design, and Stoelzle executed this incredible bespoke project flawlessly,” says Loys.

Bringing this bold concept to life required technical expertise and attention to detail. Stoelzle collaborated closely with Laferté to ensure the bottle reflected the brand’s vision with impeccable craftsmanship.

“The professionalism of Stoelzle’s team was remarkable,” says Loys. “They took the time to fully understand our needs, adapted their production plan to fit our timeline, and always found solutions to any challenges. The Laferté bottle required intricate craftsmanship, and Stoelzle was able to bring our design to life, on time, and with exceptional precision.”

A Bottle That Captivates

Since its launch, Laferté’s bottle has been met with widespread acclaim from both consumers and retailers. Whisky enthusiasts appreciate not only the premium liquid inside but also the artistry of its presentation.

“We wanted a bottle that would be desirable at first sight,” explains Loys. “And it worked. Customers are immediately impressed by its elegance and how authentically French it feels. Retailers also recognize its appeal, knowing it will attract attention and stand out on the shelf. The Gold Medal we received at the Spirits Business Design & Packaging Masters was an important acknowledgment of our efforts.”

A Smooth and Successful Collaboration

The collaboration between Laferté and Stoelzle spanned approximately nine months, with a shared vision driving every stage of the process. From the first idea to the finished bottle, the partnership was built on open communication and a shared passion for getting every detail just right.

Loys reflects on the seamlessness of the collaboration:

“From start to finish, Stoelzle’s dedication was evident. They weren’t just producing a bottle; they were helping us bring our brand to life. Their attention to detail, flexibility, and commitment to perfection made all the difference.”

A Bespoke Collaboration with Flexibility

At Stoelzle, turning visionary designs into reality is at the heart of what we do. Whether working with existing concepts or developing new ones from scratch, our expertise in high-end glass manufacturing allows us to execute exceptional bottle designs with precision and care.

But an exceptional bottle is only part of the equation. The perfect spirit demands a closure that complements its elegance and functionality. Our caps & closures services ensure that every bottle is paired with the ideal finishing touch—whether it’s a traditional cork for a handcrafted feel or a modern, tamper-proof solution for enhanced security. By offering a seamless, end-to-end packaging solution, we help brands create a cohesive, premium experience from head to toe.

At Stoelzle, we take pride in crafting premium glass packaging that tells a story—your story. Whether you’re seeking a bespoke bottle like Laferté or exploring our high-end standard designs, our expertise ensures that every detail is executed with precision and passion.

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